Breaking the Prescribing Habit: Rethinking Topical Therapy

New options can change the treatment landscape long before they change prescribing behavior. In this symposium wrap-up, Mark Lebwohl, MD, reflects on the “practice inertia” that can keep familiar topical therapies in place, even as nonsteroidal options expand. He considers what can make a change in routine worthwhile, from avoiding corticosteroid-associated concerns and simplifying treatment across body sites to addressing one of the biggest practical barriers of all: getting the prescribed therapy into the patient’s hands.